How to Write a Legal Blog Post
That Will Make the Most
More than 70% of people would prefer to learn about an organization through articles rather than traditional advertising methods. Thus, blog writing is vital to any legal firm that wants to expand through organic traffic brought in by Google searches.
When designed properly and incorporated with a sound legal firm marketing plan, your blog can expand your legal practice by doing the following
Enhance search engine ranking
Google and other search engines give a higher ranking to sites that regularly publish significant, relevant, and fresh content. Blogs will enhance your website’s search engine ranking through topics your potential customers are searching for and through focused keyword usage
The search engines, including Google, give priority to those websites that frequently update useful, relevant, and unique information. Read More
Blogs will help your website
rise to the top in search engine rankings by addressing topics your potential customers are searching for, using focused keyword usage.
Establishing Authority within the Legal Community
Through your blog, you can answer frequently asked questions from potential clients about your approach to legal problems or showcase your expertise. Your business will be set apart as a thought leader in the legal community by offering information, analysis, and commentary about recent legal news developments or step-by-step explanations of complex legally related processes. This helps you win not only the trust of the audience but also positions your attorneys as the industry leaders.
Leverage Affordable Marketing
Blogging is a relatively inexpensive
means to reach out and engage your audience, considering most digital marketing tools and channels and traditional ways of advertising. Blogging boosts your company’s online presence and visibility in the long run since it has a high return on investment and attracts attention even after posts have been published.
By following the tips outlined below, you can improve the effectiveness of your writing and put yourself in a stronger position to attract new cases.
1. Select Topics That Will Appeal to Your Target Audience
Writing a blog begins long before the words are written. In order to write a successful law blog, you need to plan and research your keywords. Again, depending on your overall legal marketing plan and who you want as your target audience, you also want to take into consideration how you can leverage voice, storytelling, and calls to action that motivate and create movement to position the brand of your law practice.
Merge User Intent with Keyword Research to Create Synergy
Many lawyers write on any old subject and hope that something will be of interest to their audience. The better you plan in advance, the greater the chances of your desired audience finding your work during a Web search and the more you will learn about what topics they are actually interested in.
It’s great if you start your ideation process with legal blog subjects relevant for your practice areas and services. With the most frequent queries and problems your clients have taken into consideration, you may now begin with your keyword research.
You could find all the different ways
people are searching for the legal services you offer through keyword research. You’ll find the questions people are frequently asking. These keywords will give you content and map directly to topics you may want to write blog posts on.
On the other hand, you’ll also find topics which you didn’t even know your target audience was interested in. Such topics are excellent to write articles about over specific needs. Also, they allow you to earn the trust of the underrepresented elements of the audience by sharing your knowledge.
2. Consider SEO and Your Target Group’s Needs
Writing effectively for the web is, in essence, writing for two audiences. The first is obviously the clients of your law practice, but the second is the search engine that facilitates these prospective customers finding your content. But Google’s algorithm has changed, giving user-focused content an increasing amount of priority. Thus, these audiences remain, in a sense, one and the same.
You need to combine the SEO strategies of your law firm with the needs of your target audience if you want to get the most from your legal blogging. Great blog posts become tailored for readers’ needs but also considering search engine optimization.
Maximize the Potential of Competitive Research
Before you start writing an article on any particular topic, first see what pages rank well for that topic on Google.
You will understand better what people are looking for when you do this. In addition, it will help in ascertaining the “search intent” of the topic. It will also show what types of content Google usually ranks well for that subject.
This is important because it will help you to decide on the type of your article; guide, list, or otherwise, the title heading as well as what to include in the body of the post.
While writing an article, remember the user’s experience and the efforts of the search engines to understand the data.
How to Write a Legal Blog to Entertain Your Readers and Please the Search Engines
Below are a few of the best tips for penning an engaging legal blog-engaging to the readers, that is:
Write in a funny, concise, and lucid manner.
Make sure the language used is understandable by the layman-that is, a non-lawyer.
If legalese or jargon is to be used, take it out and then define it.
Should not use very long paragraphs
Break up the content into easily digestible chunks using formatting features like bulleted lists.
Also, as you develop your draft, don’t forget the search engine by completing tasks such as:
Employing keywords when applicable
Choosing internal links to other more content-filled pages of your website Employ external links leading back to credible sources
One benefit both users and search engines derive from using subheadings to break up content includes emphasis such as the main ideas in the text and how much easier it is to read.
Remember, your best strategy for both your site visitors and for your search engine ranking is always developing information that is interesting, well-informed, and organized appropriately.
3. Write for Authority
Your clients appreciate you for your technical ability as a lawyer. In your blogs, you can tell the readers and the search engines about your legal capabilities.
Dedicate some time to writing helpful
and reliable stuff that is also accurate. You’ll be writing scholarly and illuminating blog posts that prove to your clients just how well-versed you are on the law, but you also help your clients experience the convenience of working with you by helping them find the answers to their questions.
Apply the E-A-T Principles to Stay on Track
Establishing authority isn’t just about writing at an authoritative tone when trying to capture readers’ attention. In the content it indexes, Google cares about expertise, authority, and trust, or EAT.
Every single piece of content you produce needs to have each one of these three signals, since Google will use all of them to determine which content is more trustworthily written than others.
Not only should you write from your experience on the blog, but also give proper citations. Give examples where necessary as proof to the claims that you put forward. This gives the page an edge of research and shows how serious you are with your blog.
Many lawyers have a problem balancing between being professional and clear. This principle easily slips into writing the copy as “lawyers” – using way too much terminology and speaking as professionals.4. Employing Appealing Headlines
Once someone has a couple of seconds to make a person’s reading interesting. One way to accomplish this is by creating catchy headings for each blog entry.
For this, however, you need to strike a balance between the understanding of your audience and the best practices concerning SEO.
Notice Something Positive First
Not every headline that uses attention grabbing titles work. Also, they use applicable key words helping the search engine understand what the content is about. Nobody wants to read Georgia’s Statutory Negligence Concerns for Comparative Fault. Your reader may find the title a bit too dry. What Are Georgia’s Accident Fault Rules? might be a question the same reader would want to hear the answer for.
Even though both pieces have the same content, one has a much stronger headline. The second one does, however, make use of keywords that people in your target audience really use to locate the information they need.
You can inject your titles with a sense of urgency or intrigue by infusing them with strong language and emotional cues. These are good formats for crafting titles, but search intent is always king.
Here are some attention-grabbing headline formats
5. Point Your Readers to the Most Vital Details
People read stuff on the internet in a different way than they may read a magazine or book.
People look forward to Google for quick answers when searching for the answer to a question.
They will then have a couple of relevant results open for their question and skim through each to see where they can find the answer. A majority of people do not actually read word for word from web content.
Rather, they’re scanning to see if it has to do with them. If it doesn’t, they’ll hit the back button and be completely off your site.
Scannability Writing Techniques
This business of writing to a web reader may be different from any writing you’ve ever done. If you want to engage them at all, directly answering their questions should be the very first order of business.
Beyond that, legal businesses can utilize a few readability strategies to make blog copy scannable.
Utilize headings, bullet points, and short paragraphs
to guide the eye of the reader to the most salient information. Long blocks of text can be daunting and cumbersome for anyone to read.6. Use Diversified Channels for Your Legal Blogs
Content marketing for law firms is not all about writing blog posts. You absolutely want to get as much mileage out of your blog post if you take the time to craft a good one. Look at Regulation inside the
Repurposing the ideas from your website for other attorney marketing channels will help you extend the life of the content you create for your legal blog.
The ideas that you blog about are a fantastic
start for creating material to participate in social media marketing or video marketing as an attorney. You can even use your information again to create articles for subscribers of your law firm’s electronic newsletter. For More information visit the site
